The 2025 NFL Pro Bowl Skills Show has proved to be a success for the league, drawing over one million viewers and an increase in a key demographic.
The event held Thursday in Orlando, delivered a decent performance in the ratings department, drawing 1.1 million viewers on ESPN. Thursday’s broadcast matched the 2024 Pro Bowl Skills Competition as the most-watched Pro Bowl event since 2018. The event took place at the 60,219-seat Camping World Stadium, steaming on both ESPN+ and NFL+. The increased viewership is a sign of the growing popularity of the event, as the NFL continues to innovate and engage fans with new forms of entertainment leading up to the Super Bowl.
One of the standout metrics from this year’s broadcast was a 7% increase in viewership from the previous year, particularly in the key 18-34 age demographic. This age group, crucial for advertisers and the NFL's long-term fan engagement, demonstrated significant interest in the revamped Pro Bowl experience. The shift from a traditional football game to a skill-based competition has resonated with younger fans, who are likely drawn to the fast-paced, interactive format and the opportunity to see NFL stars compete in a more casual, yet highly entertaining setting.
The Pro Bowl Skills Show saw its ratings peak at 1.4 million viewers between 8:15 and 8:30 p.m. This peak in viewership solidifies the NFL’s strategy to build the Pro Bowl into a more compelling, yearly attraction for fans.
Looking ahead, the Pro Bowl Games will conclude with Day #2 on Sunday, February 2, at 3 p.m. The event will air across multiple platforms, including ESPN, ABC, ESPN Deportes, ESPN+, Disney XD, and NFL+, ensuring the event reaches a wide and diverse audience. With the success of the Skills Show, the NFL is on the right track in transforming the Pro Bowl into a multi-platform experience that keeps fans engaged while attracting advertisers back to the two-day event.
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